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Andrew Tate has taken a deeper dive into cryptocurrency promotion with the launch of his latest meme coin, $G, inspired by his dog “G.” Announced via a series of posts on X on November 17, $G is set to challenge the trendsetters in the meme coin space, including Hasbulla’s Cat ($Barsik), which is based on the Russian influencer’s pet cat.
$G’s Ambitious Mission and Market Performance
Tate set an audacious target for $G, aiming for a $100 million market cap. Early enthusiasm sent the coin surging to nearly $80 million in value, but the hype soon cooled, and the coin retraced below $20 million.
Accompanied by the tagline, “Never seen a cat eat a dog, but I’ve seen a dog eat a cat,” Tate’s $G promotion mirrors earlier meme coin rivalries, including his involvement in the Iggy Azalea-backed Mother Iggy ($Mommy). This rivalry followed a similar playbook used for his previous venture, Daddy Tate ($Daddy), which employed token burns and social media campaigns to generate hype.
Shifting Focus: From $Daddy to $G
The transition to $G comes after $Daddy’s decline in momentum. Despite an initial rally that nearly reached its $100 million target, $Daddy has since dwindled to $54 million, even with repeated promotional efforts.
This shift may also signal Tate’s response to a broader trend in the crypto market — the so-called “meme coin supercycle” — where investor interest shifts quickly between high-risk tokens.
Beyond Meme Coins: Tate’s Broader Crypto Advocacy
Andrew Tate hasn’t limited his crypto ventures to meme coins. He has joined the “AI meme coin” trend with his promotion of Tate Terminal ($TATE), although with limited success. In addition, he has adopted a bullish stance on Bitcoin, calling the post-election crypto market “only up” territory for the leading cryptocurrency.
In a bold move, Tate vowed to match MicroStrategy founder Michael Saylor by buying $1 million worth of Bitcoin every time Saylor does, showcasing his confidence in Bitcoin’s long-term potential.
Insider Trading Allegations Cast a Shadow
However, Tate’s ventures haven’t been without controversy. Crypto analytics firm Bubblemaps recently accused Tate of insider trading during his promotion of $Daddy. The firm found 11 wallets purchasing 20% of the token’s supply before Tate’s first post about it, raising questions about fairness and transparency.
Similar allegations have surrounded other celebrity-backed meme coins, such as Iggy Azalea’s $Mother, highlighting a recurring problem with insider activity in this volatile niche.
The Crypto Community’s Take
Ethereum co-founder Vitalik Buterin and other experts have criticized the celebrity-driven meme coin trend, advocating for more meaningful blockchain projects. The rapid rise and fall of such coins underscore their speculative nature, urging traders to consider more established options to avoid potential scams.
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