A recent poll by Fairleigh Dickinson University shows that former President Donald Trump’s growing endorsement of cryptocurrency is resonating with voters, giving him a notable advantage in the 2024 U.S. Presidential election.
According to the poll, Trump is ahead of Vice President Kamala Harris by 12 percentage points among voters who own cryptocurrency or related digital assets. Specifically, 50% of likely crypto-owning voters back Trump, compared to 38% who support Harris. Conversely, Harris leads among non-crypto owners by the same margin, securing 53% of their support to Trump’s 41%.
The poll also found that 15% of all registered U.S. voters have owned cryptocurrency, NFTs, or similar digital products, with this group skewing towards younger men and racial minorities. While Republicans are slightly more likely to own crypto than Democrats, the poll suggests that the 24-point difference in presidential support between crypto owners and non-owners is driven by more than just party affiliation.
As the 2024 election season heats up, both political parties are increasingly courting the cryptocurrency community, recognizing its growing influence and financial clout. Professor Dan Cassino, Executive Director of the poll, highlighted the significance of Trump’s outreach, noting, “Trump has been reaching out to the crypto community, and it seems to have paid off. It might be easy to dismiss them as insignificant, but I don’t think people realize exactly how widespread crypto ownership is.”
Trump’s pro-crypto stance marks a sharp departure from his earlier criticisms, where he had labeled cryptocurrencies a “scam” in a 2021 interview. Now, he has embraced the digital asset space, pledging to make the U.S. a leader in the crypto industry if re-elected. At a recent rally, Trump stated, “Crypto is moving out of the U.S. because of hostility toward it. I don’t want that. If we are going to embrace it, we will have to let them be here.”
His campaign strategy has included high-profile engagements with the crypto community, such as his keynote speech at Bitcoin2024 in Nashville, where he expressed support for the Bitcoin mining industry. On August 29, Trump announced plans to make the U.S. the “crypto capital of the planet” and hinted at a new initiative led by his sons called World Liberty Financial, focusing on real-world asset tokenization.
Trump’s campaign has also embraced cryptocurrency in fundraising efforts, launching a page in May that accepts donations in any cryptocurrency available on the Coinbase platform.
Meanwhile, Harris’s campaign has responded with the Crypto4Harris initiative, launched in early August. This initiative aims to engage the crypto community and counter Republican efforts to attract crypto voters by developing a pro-crypto policy framework.
As the election draws nearer, Trump’s support for cryptocurrency could be a pivotal factor in winning over undecided voters, particularly among demographics that have traditionally leaned toward the Democratic Party.
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