Blockchain technology company BlockDAG has announced a three-year global partnership with the renowned German football club Borussia Dortmund (BVB) valued at $10 million. As a Premium Network Sponsor, BlockDAG will gain significant visibility at the club’s iconic Signal Iduna Park, featuring its branding prominently during home games, according to a report from Blockzeit.
The partnership aims to enhance fan engagement through various initiatives, both online and offline, connecting with Borussia Dortmund’s extensive global fanbase. Key elements of the collaboration include BlockDAG branding on LED perimeter advertising and large screens during home matches, which will expose the brand to millions of fans worldwide.
In addition to visibility, BlockDAG plans to roll out fan-focused activities such as competitions, giveaways, and exclusive VIP matchday experiences. Selected fans and $BDAG coin holders will receive unique benefits, including behind-the-scenes stadium tours and meet-and-greet opportunities with BVB players.
Carsten Cramer, Borussia Dortmund’s Marketing Director, emphasized the significance of the partnership, stating, “This partnership underscores our dedication to adopting cutting-edge technologies, ensuring Borussia Dortmund remains a leader both on and off the field.”
BlockDAG aims to address the limitations of traditional blockchain systems, particularly in scalability and transaction speed. Unlike conventional blockchains that form a linear chain of blocks, BlockDAG employs a Directed Acyclic Graph (DAG) structure, enabling the parallel processing of multiple blocks. This innovative approach significantly increases transaction throughput and reduces confirmation times.
With over $34 million raised during its presale phase, BlockDAG positions itself as a leading technology in the next generation of decentralized systems.
The growing trend of crypto firms pursuing sponsorship deals with sports teams has become increasingly evident, as these partnerships enhance visibility and customer engagement. For instance, Crypto.com made headlines in 2021 with a $700 million deal for naming rights to the former Staples Center, now known as Crypto.com Arena, and a $175 million sponsorship agreement with the UFC.
Furthermore, FTX had also established numerous sponsorship deals before its collapse, including a landmark 19-year partnership with the Miami Heat for naming rights.
In light of this trend, UEFA, the governing body of European soccer, is reportedly seeking sponsors from the crypto exchange sector for the upcoming 2024-2027 cycle of its prestigious Champions League club competition.
Powered by Crypto Expert BD
Follow us on Twitter: https://x.com/CryptoExpert_BD
Join our Telegram channel: https://t.me/CryptoExpert_BD
